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Webinar: Research-based Communication on Affordable Housing Development
March 7, 2019 @ 10:00 am - 11:00 am
Webinar on the highly-recommended playbook (attached) on messaging and communications in support of new affordable housing development.
You Don’t Have to Live Here: An introduction to research-based communication (Frameworks Institute)
Some messages about how and why communities create quality, affordable housing may not always work the way that advocates want them to. This webinar introduces communicators to a series of communications challenges facing the housing advocacy and community development fields. Using the concept that some messages “backfire”, FrameWorks staff will explain why understanding public thinking and drawing on empirically-tested messaging strategies are essential elements of any effort for systemic change.